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Showing posts from January, 2014

Squash the problem by attacking the root cause

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Farmers throwing  tomatoes  to the roads are kind of regular news item once or twice in a year!  Farmers throwing produce on streets Picture : The Hindu On the demand side, we see a increasing standards of living in the cities and the rapid urbanization taking place in the rural areas, consumption of tomato based products is expected to go up steadily. But when it comes to the supply side, once or twice in a year;  there is a glut in production leading to protest from farmers and below the cost price sale or almost wastage of produce.  How do we fix this?  We should learn from our mistakes and work towards reducing the glut situation of tomato going forth, instead of just seeing this price crash of  happen year after year!  With a shelf life of 6-10 days for common to hybrid variety, the tomato is crying for cold storage facilities and post-produce processing industries to consume the peak demand. Nearly one third of our horticultural produce, especially frui