Kannada artists and their social media management
At the outset, it might look like I am taking a dig at Kannada artists. Infact, I am against few and not all of them. Most of the net savvy artists working in Kannada entrainment sector have created a profile, page or fan group on Facebook and manage them on their own in their free time. Very few of these artists have the art of taking the feedback positive,negative alike and work on them. Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. We all know how important word of mouth is, and social networking is like word of mouth on opium. As a artist or any businessman/enterprise, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise. I rarely see any Kannada artist talking good about their industry and their competitor (there is no harm in appreciating a good work done by others). Boot-licking is a passe and it ca